FedEx | EURO 2020 Rube Goldberg

In 2020, FedEx asked Good Relations to create a social content piece that promoted their sponsorship of the UEFA EURO 2020.  This idea was conceived a matter of weeks before the UK went into its first lockdown, and so production was paused until 2021 (when the 2020 tournament was eventually played).

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While I can't lay claim to the final shoot production, as I was no longer at Good Relations by the time lockdown lifted, I led all pre-production including creative development, location sourcing, as well as finding and working alongside the talent that is Alexander Berchert - the genius behind the video's Rube Goldberg machine. Do check out the concept development sketches on his website here!